Ferrin Gersbach is the Training & Marketing Manager at Snowden Optiro, a global mining advisory and professional training organisation. She has experience in marketing enablement, customer engagement, professional training coordination, and account management within technical consulting and mining technology environments. Ferrin works closely with consultants and technical specialists to deliver mining industry training programmes, webinars, trade shows, and client events, ensuring initiatives are well executed and aligned with business objectives.

Before joining Snowden Optiro, Ferrin worked as Operational Excellence Manager at Datamine, a leading provider of mining software and technology solutions. In this role, she led the planning and delivery of regional industry events, professional training programmes, and marketing campaigns. Her responsibilities included developing campaign concepts, managing messaging and execution, and ensuring technical accuracy and brand consistency across marketing materials.

Ferrin brings a practical, delivery-focused approach and plays a key role in strengthening how technical expertise and mining consulting services are communicated to the global mining industry. She supports the continued growth of Snowden Optiro’s professional training programmes and global marketing initiatives.